Author

Paul Archer is a master in selling, sales coaching and customer engagement and has worked with hundreds of corporations across the world to help them increase their sales revenue. He is an accomplished speaker, workshop leader and sales coach; continuously ahead of the curve, Paul ensures the latest tools are used to help clients increase their sales revenue.

Paul has worked with sales led companies for almost 30 years, is a Master Practitioner in NLP, a qualified sales coach, author and member of the Professional Speaking Association in the UK.  He’ll bring fresh insights and practical ideas to help you achieve your sales goals.

He runs Archer Training Ltd, which helps clients around the world to improve their sales results. He, and his team, do this by providing training and speaking solutions to their sales force and sales managers.

His signature topic is Rapport Selling which he hopes will change the way we view selling. Put the customer up on the pedestal where they belong and devote yourself to them. Paul’s expertise is helping financial services salespeople who he has been involved with for over 25 years.

Enough of the heavy elevator stuff

He began working in the financial services industry in 1982 and was soon promoted to run a building society branch of his own in North London. It was there he was introduced to a Magnum. Not an ice cream but a gleaming shotgun used to rob him whilst picking up money from the bank.

Looking for safety Paul got into sales and enjoyed huge success by focusing on what he did best – getting on with people and getting them to like him. Building trust with the customer seemed so obvious to Paul and throughout the 1990’s he began to learn how to teach other people how to gain trust with anyone you meet.

Graduating as a Master Practitioner of Neuro Linguistic Programming (NLP), Paul discovered many new tools to communicate with people and began his quest to share his ideas with people.

Now some personal stuff

Paul lives with his wife Claire, 3 children – Lewis, Euan and Bethan, on a hill in Gloucestershire. Very beautiful but very wet and windy much of the time. But you couldn’t live anywhere more beautiful. Paul enjoys running in the countryside and refereeing Rugby Union junior matches.

Rapportselling rules OK!

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