Face to Face Sales Workshops
Protection Sales Excellence One Day Workshop
Thursday 11th March 2010
- Effortlessly package-sell Insurance Protection Products during a mortgage sale
- Sainsbury’s Bank warned that there are up to 4.2 million people that do not have life assurance with their mortgage. This equates to an estimated £217 billion worth of mortgages not protected by life cover.
- Increase your chances of making the most of this selling opportunity by attending our results driven public training workshop which will help you master the skills of including protection cover within a mortgage package for clients.
- But you must book quickly as we’re limiting the course to just 6 lucky delegates.
- The Protection Sales Excellence Workshop is packed full of practical tips, cutting edge material and totally tailored to the mortgage and financial sales professional.
- The workshop is for the activist salesperson and personally run by Paul Archer.
- Now, I know you’re probably sceptical. That’s normal and healthy. Let me give you four good reasons we can back up what we claim:
Four Reasons To Believe What I Say
- Reason one: Paul Archer has been involved in financial services selling for over 25 years and has mixed with salespeople all this time. A successful salesperson and manager in his own right, Paul also has the unique ability to be professional and accomplished at passing on what he’s learnt over the years to you.
- Reason two: Paul understands selling, more importantly rapport selling, which places the spotlight totally on the customer. If you respect your customer, then you’ll love this training opportunity.
- Reason three: The 1 day workshop is packed full of content. Guaranteed to energise you and expose you to the very best cutting edge sales ideas.
- Reason four: Just 6 lucky delegates will be able to attend so you’ll get almost one to one personal coaching and plenty of practise.
“I just wanted to thank you for all you guidance over the last two days. I found it rewarding , useful and enlightening to say the least. My enthusiasm is at top levels and I am excited about the future. Your course was rewarding for so many reasons and I feel I have come away a better professional with a much more directed strategy. Thanks once again and have a really good Christmas.” WK
Here is a summary of the benefits you receive
- Pre-course MP3 files to listen to and PDFs to read so you can pick up some early sales tips driving in your car or exercising in the gym. These will give you a lasting record of the workshop content even before you attend
- Revitalise your Client Acquisition strategies
- Learn how to follow up letters to your client bank and make appointments to see them
- Learn the 7 steps to build a rapport with every customer which allows you to instantly build credibility and likeability and make a positive impact with your first impression.
- Know how to set out your stall and show your customer exactly how you work so this means you start selling the need for protection immediately
- Understand how to tailor your language to suit your customer which allows you to speak on their level and gain a greater understanding of their needs
- Understand customer criteria and hot buttons so you can find out what they really want beneath the scenes
- Really appreciate your customer’s needs so you can tailor your offering to exactly what they’re looking for and make your self stand out amongst the crowd of salespeople.
- Learn various questioning styles and the correct tone to use. In order for you to discover the customer’s wants
- Learn the Probing Triangle to enable you to build a desire for your products and those that they didn’t originally see a need for but are now desperate for more information on.
- Exaggerate your listening skills so your customer ends up talking more than you – a 2 to 1 ratio as it should be.
- Maximise your body language and non verbal signals so you give exactly the right impression you intend to make.
- Read your customer’s body language so you can understand the emotions that they come to see you with, thus knowing exactly what they’re after.
- Refine your benefit selling techniques which means you can be sparing with your presentation and eliminate any waffle
- Be introduced to hypnotic selling techniques so you can influence your customer without them really knowing and save them time in reaching a decision.
- Learn when to recognise buying signals thus saving you and your customer time in arriving at a mutual decision
- Learn how to gain commitment and close so you get to “yes” far quicker and far less painfully
- Learn how to lock the customer in to ensure they don’t head off to the Internet and buy products online
- Handle objections which means you can re-kindle your customer’s interest after their initial objection and move the sale onwards.
- Learn the secret of package selling which will allow you to sell many other products to your customer that previously you felt were impossible or unwanted but to get the customer begging for more information.
Let me explain
Suitable for all mortgage advisers, both young and old, new or experienced who genuinely want to help their clients by being fully protected.
The 1 day workshop plus the interactive pre-course material will teach you how to:
- Reposition your most effective Client Acquisition strategies
- Learn how to make appointments with orphan clients, referrals and letter follow ups
- Learn how to introduce your credibility statement to set out your stall
- Learn the 7 steps to instant rapport
- Ensure you get zones and territories correct
- Understand customer criteria, hot buttons and personal needs
- Add to your repertoire of question styles and get the right tone and language first time
- Understand the Probing Triangle and how you can disturb all needs the customer may have.
- How to listen to Level III Global
- Maximise your body language and non-verbal signals
- Read your customer’s body language to judge exactly what they’re thinking.
- Sell benefits along with your features
- Hypnotic selling techniques that speed along the sale
- Lock the customer in if you provide a two stage sales process
- Recognise buying signals
- Close painlessly and simply
- Handle objections in a relaxed manner and appreciate the benefits of pre-empting the common ones
- Apply the greatest secret to all financial services salespeople – the package sale
Don’t take my word for it, listen to what our customers say.
Paul, just a short e-mail to thank you for the excellent course you hosted this week. I am more confident about my ability and I have no doubts that this was due to me attending your course. Regards IanAlexander
I really cannot thank you enough for the last three days, I am positive that the guys will all agree too. I feel a little tired of course as you would do following the process of learning, but I also feel invigorated and energised. I feel privileged to have been able to attend one of your training courses and I am sure that we will see more of you over the years. Thanks again and have a great weekend. Kind regards Jason Edgar
I am writing to thank you on behalf of Lisa, Steve, Mick and myself for providing the recent Sales Training Workshops at your offices.In a former life I was a Dunbar sales adviser and attended King Edwards Place on many occasions. The trainers there were always good but your guy was the best ever.We learned so much and thoroughly enjoyed ourselves at the same time. Please pass on our sincere thanks to him and if you ever invite him back we would welcome the opportunity of attending once again. Kind regards Chris Young
Warning: Do NOT buy any Sales Excellence Workshop unless it meets the following 5 criteria
There is a lot of confusion surrounding our field. I want to give you 5 criteria or elements you absolutely, positively must have in any solution you obtain:
- Extremely practical sales ideas – everything shared is currently being used successfully by sales professionals
- Cutting edge content keeps you ahead of the competition
- Nothing compliance, form filling, rules etc – just total selling skills covered.
- Extremely motivational
- Fun and highly interactive training methods used.
Where is the Training Being Held?
Gloucester Rugby
Our newest and most prestigious venue. Kingsholm, the home of Gloucester Rugby. Set in the heart of this vibrant city, Gloucester Rugby’s brand new South Stand houses lots of meeting and conference rooms and its these that Archer Training is proud to use for its public trainings.


The Next Dates
- Thursday 11th March 2010
- Starts 9.30am and wraps up at 4.30pm, so you can get on the road before the traffic snarls up.
In summary, here’s what you get:
- A day of cutting edge sales material that will increase your sales results.
- Pre Course material including a Podcast and an eBook covering all the content.
- A magnificent networking opportunity
- A course action plan that will help you to catapult your sales.
- An experience to treasure for ever
- Post course Online Sales Kit to help cement what you learn, available separately here
If you respond straight away, you pay only £139.99 including VAT at 17.5% for the one day workshop and all the pre-course material
Act immediately and receive the following bonuses
Since I know it’s 100% to your benefit to act right away, I want to sweeten the pot and give you every possible reason to say YES today! If you respond immediately, you’ll also receive the following:
- Free bonus 1: Our EBook, Presentation Excellence which shows you how to present professionally in public. Ideal if you want to venture into seminar sales or sales to groups of people.
- Free bonus 2: Our EBook, Powerful Negotiation Skills, which will teach you how to negotiate even bigger sales.
- Free bonus 3: Our EBooks, CeMAP Revision Guides, worth over £40, which will keep your mortgage knowledge up to date.
- Free bonus 4: Our exclusive EBooks, CeMAP 1 Active Learning Workbook, the CeMAP 2 Active Learning Workbook and the CeMAP 3 Active Learning Workbook, worth £60, which will help you to re-study your CeMAPs in an active way. Just in case your regulator decides to re-test you each year. And they do!
How to Enrol On Line
- Confirm there are some spaces left by phoning or texing Paul on 07702 341769 or emailing Paul at paul@paularcher.com
- Have a good read of the Terms and Conditions by clicking here
- Formally enrol by filling in the electronic form here
- If you want to pay by cheque, just pop your cheque payable to Archer Training Ltd in the post with a covering letter
- If you want to pay by debit or credit card using secure arrangements then click the box below and follow the instructions to pay on line.
To your success,
Paul Archer
Managing Director
Still not sure?
Still not made up your mind, or no time to consider, just key in your email details and we’ll happily keep you informed of new dates and courses…no obligation, and absolutely no pressure. Quite fancy a free chapter from the EBook right now for free. Just sign up your email and name and we’ll send you a link where you can download the free chapter on how to build rapport when face to face selling. Some real nuggets.
