Archive for B2B

How to Sell to Gen Ys

// September 7th, 2010 // No Comments » // B2B, Coaching, Personal Sales, Phone

Is it a movie, is it a 3D movie no it’s a…

Have you seen this poster on billboards, the tube, at rail stations?  On first glance it looks like a push for a big movie. It has that same style, format of a big blockbuster movie.

Have you been Google’d Recently

// August 18th, 2010 // No Comments » // B2B, Personal Sales, Prospecting

Have you been Google’d Recently

We’ve all heard the story of the friend who was about to get the dream job, then failed at the last hurdle because the employer checked them on the internet and found some embarrassing photos of their stag do on Facebook.

Give Your Customers an Action Plan

// August 18th, 2010 // No Comments » // B2B, Personal Sales, Presenting

At the end of most of my sales workshops, I always ask the group to determine their next steps following the learning they’ve just enjoyed. Experience tells me that if I don’t, many of them won’t take the action steps needed to put the learnings into practice. I’ve been known to photograph them with their action plans, and email these to them a few weeks’ later as a gentle memory jog.

Sales Lessons from the Oil Spill

// August 13th, 2010 // No Comments » // B2B, Personal Sales, Phone, Presenting

What a terrible tragedy the Gulf oil spill is for everyone concerned with effects far and wide.  Fisherman, hoteliers and FTSE100 investors.

How to Leave Voicemail

// July 24th, 2010 // No Comments » // B2B, Phone, Prospecting

It’s been hot this week, and travelling around the country in planes, trains and automobiles takes it toll. But nothing is more strenuous than picking up voicemail.

The Fathers Day Card and Assumptions

// July 10th, 2010 // No Comments » // B2B, Coaching, Inner Game, Personal Sales

Last month was Fathers Day here in the UK.  And if you’re a father, like me, you get to put your feet up for a whole day, have lots of attention and get the Fathers Day Card treatment. 

And it’s the cards that tickle me everytime.  They’re just so corny, so stereotypical of a dad.  Beer swigging, football watching, bad fashion sense, always moaning about the bills, tissues in cardigans.

WIIFM

// June 13th, 2010 // No Comments » // B2B, Personal Sales, Phone, Presenting, Prospecting

WIIFM Broadcasting. No it’s not an American Radio Station broadcasting out of Los Angeles.  It’s something all customers ask themselves when you ask something of them. It’s also a motto for the Gen Y’s Generation – these guys are coming of age now, and are potential customers.

WIIFM should be the guiding principle for every customer interaction we do.  Let me tell you more.

An impressive Cold Call

// June 6th, 2010 // No Comments » // B2B, Inner Game, Prospecting

This morning I happened to be particularly busy, lots of “to do” jobs, some deadlines, challenges to consider and a few calls from clients expected. Then the office phone rang.

It wasn’t the client I was expecting; it was Bob from a local stationery supplier. 

Bob was impressive, I mean good, real, genuine and his call worked.

You never win an argument with a customer

// May 22nd, 2010 // No Comments » // B2B, Personal Sales, Phone, Prospecting

We’ve had cracking weather this week in the UK and on Thursday It was particularly warm, but in my sales training room the air conditioning was making the conditions very comfortable. The favourite session was approaching and my audience were visibly getting excited.

Objection handling techniques.

And my phone based salespeople were hoping that I would give them well thought through reasons to combat every objection they encounter.

Nonsense.

Prospecting is like Flossing

// May 16th, 2010 // No Comments » // B2B, Personal Sales, Phone, Prospecting

Last year, I enjoyed some major dental work to my two front teeth. Pretty major stuff it was – implants and two brand new teeth. Impressive work and an equally impressive final bill.

Listen to the podcast to find out how flossing can help your prospecting.