"At last!

The Ultimate
Personal Financial Services
Public Sales Workshop"

"Perfectly suited for the face to face personal financial services salesperson.

Sales Excellence will help you bring satisfaction back to your selling and ensure you hit your sales targets everytime"

Gloucestershire

New Dates

10th and 11th July 2008

5th and 6th November 2008

 

Dear Friend,

If you'd like to reduce the tension felt in sales interviews, refresh your enjoyment of the sales process and repay your course fee in extra sales countless times over, then this might be the most important letter you'll ever read.
 

Here's why:
  • The Sales Excellence Workshop is packed full of practical tips, cutting edge material and totally tailored to the financial services sales professional.
  • The workshop is for the activist salesperson and personally run by Paul Archer.

Now, I know you're probably sceptical. That's normal and healthy. Let me give you three good reasons we can back up what we claim:

Three Reasons To Believe What I Say
  • Reason one: Paul Archer has been involved in financial services selling for almost 25 years and has mixed with salespeople all this time. A successful salesperson and manager in his own right, Paul also has the unique ability to be professional and accomplished at passing on what he's learnt over the years to you.
  • Reason two: Paul understands selling, more importantly rapport selling, which places the spotlight totally on the customer. If you respect your customer, then you'll love this training opportunity.
  • Reason three: The 2 day workshop is packed full of content. No role play but lots of activist based exercises, games and fun. Guaranteed to energise you and expose you to the very best cutting edge sales ideas.

 

Free Sales Excellence EBook Chapter and MP3 File

Like the sound of the workshop but would rather take a bit more time to think it through.  Quite fancy a free chapter from the EBook right now for free.  Just sign up your email and name and we'll send you a link where you can download the free chapter on how to build rapport when face to face selling.  Some real nuggets.

I'll also let you download a free MP3 file lasting about 5 minutes on Closing the Sale.

First Name:
Last Name:
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Here is a summary of the benefits you receive

1) Pre-course MP3 files to listen to and PDFs to read

So you can pick up some early sales tips driving in your car or exercising in the gym. These will give you a lasting record of the workshop content even before you attend

2) Learn the 7 steps to build a rapport with every customer

Which allows you to instantly build credibility and likeability and make a positive impact with your first impression.

3) Learn how to understand your customer's behaviour.

So you can adapt your approach to suit your customer's way, and understand the motivation your customer has to see you.

4) Understand how to tailor your language to suit your customer.

Which allows you to speak on their level and gain a greater understanding of their needs

5) Understand customer criteria

So you can find out what they really want beneath the scenes

6) Really appreciate your customer’s needs

So you can tailor your offering to exactly what they're looking for and make your self stand out amongst the crowd of salespeople.

7) Learn various questioning styles and the correct tone to use.

In order for you to discover the customers wants

8) Learn the Probing Triangle

To enable you to build a desire for your products and those that they didn't originally see a need for but are now desperate for more information on.

9) Exaggerate your listening skills

So your customer ends up talking more than you - a 2 to 1 ratio as it should be.

10) Maximise your body language and non verbal signals

So you give exactly the right impression you intend to make.

11) Read your customer’s body language

So you can understand the emotions that they come to see you with, thus knowing exactly what they're after.

12) Refine your benefit selling techniques

Which means you can be sparing with your presentation and eliminate any waffle

13) Appreciate metaphor and comparison selling

So your customer tells you they really understood your proposition

14) Be introduced to hypnotic selling techniques

So you can influence your customer without them really knowing and save them time in reaching a decision.

15) Learn when to recognise buying signals

Thus saving you and your customer time in arriving at a mutual decision

16) Learn how to close

So you get to "yes" far quicker and far less painfully

17) Handle objections

Which means you can re-kindle your customer’s interest after their initial objection and move the sale onwards.

18) Learn the secret of package selling

Which will allow you to sell many other products to your customer that previously you felt were impossible or unwanted but to get the customer begging for more information.

Now, you're probably wondering how and why we can do all those things.

Let me explain.

The Two Day Workshop will teach you how to:

  1. Understand the buying cycle that is relevant in the 21st Century.
  2. Learn the 7 steps to instant rapport
  3. Ensure you get zones and territories correct
  4. Understand customer behaviour
  5. Appreciate the language and thinking of each customer
  6. Know the keys to influence people
  7. Understand customer criteria and personal needs
  8. Add to your repertoire of question styles and get the right tone and language first time
  9. Understand the Probing Triangle and how you can disturb all needs the customer may have.
  10. How to listen to Level III
  11. Maximise your body language and non-verbal signals
  12. Read your customer's body language to judge exactly what they're thinking.
  13. Sell benefits along with your features
  14. Sell with metaphors and comparisons
  15. Hypnotic selling techniques that speed along the sale
  16. Summarise effortlessly
  17. Recognise buying signals
  18. Close painlessly and simply
  19. Handle objections in a relaxed manner
  20. Apply the greatest secret to all financial services salespeople - the package sale


 

Don't take my word for it.
Listen to what our customers say.

• Testimonial:

Paul, just a short e—mail to thank you for the excellent course you hosted this week.

I am more confident about my ability and I have no doubts that this was due to me attending your course.

Regards

Ian Alexander

• Testimonial:

I really cannot thank you enough for the last three days, I am positive that the guys will all agree too. I feel a little tired of course as you would do following the process of learning, but I also feel invigorated and energised.

I feel privileged to have been able to attend one of your training courses and I am sure that we will see more of you over the years.

Thanks again and have a great weekend.

Kind regards

Jason Edgar

• Testimonial:

Dear Richard

I am writing to thank you on behalf of Lisa, Steve, Mick and myself for providing the recent Sales Training Workshops at your offices.

In a former life I was a Dunbar sales adviser and attended King Edwards Place on many occasions. The trainers there were always good but your guy was the best ever.

We learned so much and thoroughly enjoyed ourselves at the same time.

Please pass on our sincere thanks to him and if you ever invite him back we would welcome the opportunity of attending once again.

Kind regards
Chris Young

• Testimonial:

Paul

Many many thanks for all your help & in particular for the two sessions that you did at SB Tyler Clarks offices

Keep on the excellent work

Martin Smith

• Testimonial:

Hi Paul

Just to say thank you for the course l thought it was brilliant & such a good environment.

Thanks

Maxine Berry
Warning: Do NOT buy any Sales Excellence Workshop
unless it meets the following 5 criteria

There is a lot of confusion surrounding our field. I want to give you 5 criteria or elements you absolutely, positively must have in any solution you obtain:

  1. Extremely practical sales ideas - everything shared is currently being used successfully by sales professionals
  2. Cutting edge content keeps you ahead of the competition
  3. Nothing compliance, form filling, rules etc - just total selling skills covered.
  4. Extremely motivational
  5. Fun and highly interactive training methods used.
You get at least 10 times your money's worth!

Attending this workshop could mean one extra sale per week, at the very least. That's 52 extra sales in your first year. What value is that to you in pounds?  £500...£1,000...£5,000

In summary, here's what you get:
  • 2 days of cutting edge sales material that will increase your sales results.
  • A collection of MP3 files covering much of the content that you can listen to over and over again.
  • An EBook covering all the content.
  • A magnificent networking opportunity
  • A course action plan that will help you to catapult your sales.
  • An experience to treasure for ever

If you respond right away, you pay only £450 £398.99 including VAT for the two day workshop.

If you can reclaim your VAT ...

Then the enrolment fee comes right down to just £339.57

Where is the Training Being Held?

We use a couple of venues near Cheltenham, Gloucestershire.

CFC Conference & Training Suite

This is a superb, purpose built conference and training suite.  Fully self contained and very roomy and comfortable.  It is situated at the newly developed Twigworth Business Centre.

As a professional trainer, this has to be my favourite venue.

      

Approximate travel times by car: Birmingham 1hr. Bristol 45mins. Cardiff 1hr. Cheltenham 15mins. London 1hr 50mins.

Wallsworth Hall

We've secured a gorgeous venue for our training - Wallsworth Hall near Cheltenham

Approximate travel times by car to Wallsworth Hall: Birmingham 1hr. Bristol 45mins. Cardiff 1hr. Cheltenham 15mins. London 1hr 50mins.

It is the home of the Nature in Art Museum and offers relaxed surroundings for conferences and workshops.

There is plenty of accommodation nearby.  A Travel Inn and a four star hotel just 5 minutes away

Wallsworth HallThe comet Hale-Bop above Wallsworth Hall

Click here to go to their website

Act immediately and receive the following bonuses

Since I know it's 100% to your benefit to act right away, I want to sweeten the pot and give you every possible reason to say YES today! If you respond immediately, you'll also receive the following:

Free bonus 1:

Our EBook, Presentation Excellence which shows you how to present professionally in public. Ideal if you want to venture into seminar sales or sales to groups of people.

Free bonus 2:

Our EBook, Powerful Negotiation Skills, which will teach you how to negotiate even bigger sales.

Free bonus 3:

Our EBook, CeMAP Revision Guides, worth over £40, which will keep your mortgage knowledge up to date.

Free bonus 4:

Our EBooks, CeMAP Active Learning Workbooks, worth over £60, which will help you to re-study your CeMAP's in an active way.  Just in case your regulator decides to re-test you each year.  And they do!

Here's how to enrol right now!

  1. Confirm there are some spaces left by phoning Paul on 07702 341769 or emailing Paul for a quick response by clicking here

  2. Have a good read of the Terms and Conditions by clicking here

  3. Formally enrol by filling in the electronic form here

  4. If you want to pay by cheque, just pop your cheque payable to Archer Training Ltd in the post with a covering letter. 

  5. If you want to pay by debit or credit card using secure arrangements then click the box below and follow the instructions to pay on line.

 

To your success,

Paul Archer, Managing Director

P.S. Act now to claim your three free bonus EBooks absolutely free

P.P.S. Remember the workshop is packed full of cutting edge sales ideas that will catapult your sales results

P.P.P.S. You'll be able to repay your course fee in extra sales countless times over

P.P.P.P.S. You'll learn how to thoroughly enjoy every sale you get involved in and ensure the customer stays with you for the long haul and returns to YOU for their next piece of financial advice.

P.P.P.P.P.S

Still not sure?

Like the sound of the workshop but would rather take a bit more time to think it through.  Quite fancy a free chapter from the EBook right now for free.  Just sign up your email and name and we'll send you a link where you can download the free chapter on how to build rapport when face to face selling.  Some real nuggets.

I'll also let you download a free MP3 file lasting about 5 minutes on Closing the Sale.

First Name:
Last Name:
E-Mail Address:
E-Mail Format:

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Prior's Norton
Gloucestershire
GL2 9LS

01452 730276
07702 341769

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